Boutique Amazon Advisory · London · Dubai

What’s your next brilliant move on Amazon?

Exit, expansion, acquisition, or margin recovery — the moves that decide enterprise value. Amayzon advises Amazon brands from £500k to £10M+ with partner-level attention, for a deliberately small number of clients.

Explore what we do
Who we are

Most Amazon brands above £500k don't need more execution. They need sharper judgement.

No software to sell, no fund to fill, no percentage of spend — a boutique consultancy where every engagement is scoped in writing, led by a partner, and closed with a deliverable your team can execute without us.

What we do

Eight mandates across the operator lifecycle

Independent Account Review
P&L, fee leakage, PPC architecture, risk register — every finding quantified.
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Exit Preparation Programme
Moving your valuation multiple from the 2.5x baseline toward 4x or higher.
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Brand M&A
Buy-side and sell-side — valuation, deal structure, integration.
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Gulf Market Entry
Western brands into UAE & KSA — and Gulf brands moving West.
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Product Roadmap & Pipeline
A 12–24 month product strategy built on demand data and whitespace.
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Acquisition Due Diligence
Independent operator-level diligence for FBA buyers.
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Scaling Architecture
Operating system, KPI framework, supply chain — past the ceiling.
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HNW Investor Advisory
Deal-by-deal co-investment advisory. By introduction only.
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Who we serve

Start from where you are standing

Eight mandates make sense to us. You think about yourself first — so start there.

Amazon Operators
Margin compression, stalled growth, catalogue strategy, scaling ceilings.
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 4x
Founders Preparing to Sell
Exit readiness, SDE, concentration, documentation, buyer positioning.
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Acquirers & Family Offices
Due diligence, valuation, risk discovery, integration.
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Gulf & Cross-Border Brands
UAE/KSA entry, Western expansion, localisation, marketplace architecture.
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Gulf markets

The most undersupplied Amazon advisory market in the world

Amazon UAE has 50,000 businesses serving 10 million customers — one of the least crowded seller-to-customer ratios of any major marketplace. We advise in both directions, from London with in-region presence.

50,000Businesses · Amazon UAE
$68.9BKSA e-commerce by 2033
12.1%Compound annual growth
See the Gulf desk
£500K+Minimum client revenue
10+Years of Amazon operations
5Active marketplaces
100+Brands advised
How we engage

One discipline, eight mandates

Fit before scope. Scope in writing before fees. Every engagement closes with a deliverable your team can execute without us.

Step one
Private Consultation — 30 minutes, no cost, no pitch in the room
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Step two
The Brief — scope in writing within 48 hours, one page, no ambiguity
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Step three
The Engagement — led end-to-end by a partner, weekly written progress
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Step four
The Handover — decisions, not a deck, with 30 days of aftercare
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"The account review paid for itself before we finished reading it. Forty thousand pounds of fee leakage we had been carrying for two years."
Founder · £4M home & garden brand, UK

Begin with a conversation

A 30-minute private consultation. We ask about your account and your objective; you learn how we work and whether the fit is real.

Request a consultation