Independent operator-level due diligence for buyers evaluating Amazon FBA acquisitions: rigorous review of seller claims, defensibility analysis, post-acquisition operational planning, and integration roadmap.
The market learned diligence the expensive way. The aggregators that bought fastest in 2021 are the case studies of 2024 — and today’s surviving buyers run 60 to 180 days of diligence precisely because seller claims and seller reality are different documents.
The traps are consistent: a P&L that doesn’t reconcile to disbursements; 80% of revenue in one hero ASIN; review velocity propped up by tactics that die on transfer; a brand without Registry that should be priced at 1.5–2x SDE, offered at 3.5x; and integration costs the broker’s memorandum somehow never itemises.
We diligence as operators, not accountants: we have run these accounts, so we know where the bodies are buried — account health history, supplier terms, PPC dependence, the true cost of the first 90 days after handover. And when the answer is no, the deliverable says do not proceed.
Data: 2026 FBA transaction and valuation analyses; diligence timelines per current buyer-pool practice.
Diligence is a checklist with teeth: most items check out — the deal dies on the one that doesn’t. Better to find it before the wire.
Send the listing or the data room before you anchor on the asking price.
Pressure-Test a Deal