For founders preparing to sell

Your multiple is being decided right now — with or without you

You are 12 to 36 months from a sale. Most FBA businesses trade at 2.5–4x SDE; the top quartile commands 5–7x. The difference is preparation, priced on the buyer’s bridge.

Sound familiar?
Broker soundings came back lower than the business deserves — and nobody explained which risks are doing the discounting.
One hero ASIN carries most of the revenue, and you know buyers will see it.
The books are cash-basis, the add-backs are undocumented, the SOPs live in your head.
You want a credible programme aligned with how buyers actually price brands today.

Every buyer discount has a name. Strike them before the process starts — and the same business signs at a very different number.

The mandates built for you
01
Exit Preparation Programme
24 months moving the multiple from the 2.5x baseline toward 4x+.
→
02
Brand M&A
Sell-side positioning, buyer mapping, and defence of your number.
→
03
Independent Account Review
The pre-exit forensics pass buyers will run anyway — run it first.
→

See it done: How a UK consumables brand went from a 2.6x conversation to a 4.1x completion →

Your multiple is being decided right now — with or without you

A 30-minute private consultation. We will review your public catalogue before the call and arrive with three specific questions.

Assess My Exit Readiness