A structured 12–24 month product strategy: which products to launch, which variations to build, which categories to enter or exit — built on demand data, margin modelling, and competitive whitespace.
Concentration is the silent multiple-killer. Buyers now discount hard when a single hero ASIN carries 80% of revenue; the premium goes to portfolios where no ASIN exceeds 20–30%. A product roadmap is not a growth exercise — it is enterprise-value engineering.
The competitive backdrop has flipped in the professional operator’s favour: Amazon registered just 165,000 new sellers in 2025, a decade low, down 73% from the 2021 peak, while traffic per active seller improved 31%. Fewer entrants, more demand per serious seller — but only for catalogues built where demand actually lives.
The roadmap answers three questions with data instead of instinct: what to launch next, which variations to build, and — the one nobody enjoys — which products and categories to exit, so capital stops subsidising the losers.
Data: FBA valuation analyses on ASIN concentration; Marketplace Pulse 2025–2026 marketplace data.
A roadmap is three verbs: launch, build, exit — decided by demand data and margin modelling, not by what the factory offered this quarter.
Bring the catalogue. We will bring the demand data, the margin model, and the honest kill list.
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