The memorandum is marketing. Diligence is the truth.

You are deploying capital into Amazon FBA at 2.5–4x multiples. The pricing is attractive precisely because underwriting it requires operator judgement.

Sound familiar?

You have a target — and a P&L that has never been reconciled to actual disbursements.

The review velocity, the hero ASIN, the single supplier: you can sense the risks but cannot price them.

The broker’s timeline is pushing you to sign before you understand the first 120 days.

You want independent eyes with no success fee riding on the deal closing.

Two documents describing one business. The gap between them is your negotiation — found before the wire, not after.

The mandates built for you

Acquisition Due Diligence

Operator-level forensics and a written proceed / do-not-proceed.

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Brand M&A

Valuation, structure, and negotiation through to close.

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HNW Investor Advisory

Deal-by-deal co-investment advisory, by introduction.

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See it done: How eleven weeks of diligence took £1.3M off an agreed price →

The memorandum is marketing. Diligence is the truth.

A 30-minute private consultation. We will review your public catalogue before the call and arrive with three specific questions.

Pressure-Test a Deal