Buy-side and sell-side advisory for Amazon operators: target identification, valuation, deal structure, negotiation support, and the post-completion integration plan that determines whether the deal works.
The buyer landscape has been rebuilt. The aggregator herd has consolidated to a handful of serious names; the active pool is now PE-backed platforms, family offices, strategic acquirers, and disciplined operators — and every one of them underwrites to risk, not to story. Deals price at 2.5–4x SDE, with larger businesses carrying real off-Amazon revenue reaching 4–7x EBITDA.
That discipline cuts both ways, and it is why the moment is interesting: sellers who prepared are exiting well, and buyers with operator judgement are acquiring brands at multiples that were unthinkable in 2021. The gap between a fair deal and a bad one is no longer the market — it is the diligence and the structure.
We advise both sides of the table, one side per transaction: target identification, valuation grounded in current comps, structure (cash, earnout, holdback), negotiation support, and the part most deals skip — the integration plan that decides whether the spreadsheet ever becomes reality.
Data: 2026 FBA M&A market analyses; buyer-pool and multiple ranges are market-typical.
Two businesses, one question: is the overlap worth the price — and can you actually integrate it? That answer decides whether the deal works.
Bring us the target — or the offer you have received — before you anchor on a number.
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