Advisory services

What we do for serious operators

Eight engagement types across the operator lifecycle — from independent account review to exit preparation, brand M&A, and acquisition due diligence. Each priced and scoped distinctly.

The eight mandates
Independent Account Review
Two weeks · Fixed fee
A complete independent assessment: P&L analysis, fee structure review, PPC architecture, organic rank decline, competitive positioning, risk register — every finding quantified in pounds with a remediation timeline.
Exit Preparation Programme
24-month programme · By engagement
Designed to move your valuation multiple from the 2.5x baseline to 4x or higher: SDE maximisation, operational documentation, buyer-aligned positioning, and go-to-market preparation including broker selection.
Brand M&A
Per transaction · Success-based
Buy-side and sell-side advisory for Amazon operators: target identification, valuation, deal structure, negotiation support, and the post-completion integration plan that determines whether the deal works.
Gulf Market Entry
8–12 weeks · By engagement
Cross-border expansion advisory for UK and EU brands entering Amazon UAE and Saudi Arabia — and Gulf-region brands expanding into Amazon UK and US. Cultural positioning, platform strategy, compliance, partners.
Product Roadmap & Pipeline
6–8 weeks · By engagement
A structured 12–24 month product strategy: which products to launch, which variations to build, which categories to enter or exit — built on demand data, margin modelling, and competitive whitespace.
Acquisition Due Diligence
Per transaction · Success-based
Independent operator-level due diligence for buyers evaluating Amazon FBA acquisitions: rigorous review of seller claims, defensibility analysis, post-acquisition planning, integration roadmap.
Scaling Architecture
12-week engagement · By engagement
For operators between £500k and £2M who have hit a structural ceiling: operating system design, team structure, KPI framework, supply chain optimisation — and what to stop doing in order to scale what works.
HNW Investor Advisory
By introduction · Bespoke
Deal-by-deal co-investment advisory for capital looking at Amazon FBA at current multiples: independent operator alignment, transparent deal-flow review, post-acquisition operational support.
Common questions

The questions we are asked most often

My agency already sends me reports every month. Why pay for an independent review?+

Agency reports are written to demonstrate the agency's value. They are not designed to surface uncomfortable findings about the agency's own work, nor structural issues that would require ending the relationship to fix. Not because agencies are dishonest — because the incentive does not exist.

An independent review typically produces findings that recover £40,000 to £200,000 per client in the first twelve months.

Do you take equity in lieu of fees?+

Almost never. Equity arrangements create exactly the conflict of interest the firm is structured to avoid. The exception is occasional deal-by-deal co-investment alongside Gulf or HNW investors where the structure and disclosures are explicit.

Do you work with brands below £500k revenue?+

Generally no. Below £500k the issues are typically execution issues, not strategic ones — there are excellent agencies and tools for that. The exception is exit preparation for brands tracking toward a £1M+ valuation in the next 18–24 months.

How is your Gulf work different from an agency that "covers MENA"?+

Coverage is not presence. We operate Gulf engagements from London with quarterly in-region presence, a UAE free-zone entity, bilingual working through trusted partners in Riyadh, and direct relationships with the marketplaces. Most "MENA coverage" is a checkbox on a rate card.

Can you guarantee specific results?+

No — and you should be suspicious of anyone who does. What we guarantee is the discipline: scope in writing, partner-led execution, quantified findings, and a deliverable you can execute without us.

How many clients do you work with concurrently?+

Deliberately few. The model only works if every engagement gets senior attention; the constraint is the product.

Not sure which mandate fits?

That is what the consultation is for. Thirty minutes, no cost — and if none of the eight serves your objective, we will say so.

Request a consultation