Recovering £218,000 the dashboard called normal

A £3.2M Home & Kitchen brand, seven years on Amazon UK, full-service agency in place, growth flat and margin sliding roughly two points a year.

That the account was fundamentally sound — fees were “the cost of Amazon”, the agency reports showed healthy ROAS, and the margin slide was blamed on the category.

Four distinct leaks: mis-sized FBA tiers and fee errors; unclaimed reimbursements going back 18 months; branded-term PPC spend cannibalising organic sales the brand already owned; and aged-stock storage surcharges nobody was tracking.

Each leak quantified in pounds against Seller Central and disbursement data, then sequenced by effort-to-recovery ratio — a one-page model the founder could challenge line by line.

A written remediation plan: re-case dimensions and dispute fee tiers, file the reimbursement backlog, restructure branded PPC, and liquidate two aged lines before the next long-term storage assessment.

Executed by the client’s own team and their existing agency over the following months — we advised; nobody’s retainer was harmed.

£218,000 recovered or eliminated across the following 12 months: £64k in fee corrections, £38k in reimbursements, £81k in PPC waste removed, £35k in storage charges avoided — against a fixed review fee.